ZenBusiness vs Rocket Lawyer (Which is the Best LLC Service?)

Last updated: June 22nd, 2024
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In this ZenBusiness vs Rocket Lawyer review, we will compare their features, pricing, customer reviews, and a few other important factors that will help you make an informed choice.

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Starting a new business and searching for a professional LLC formation service? With so many competing services out there, it can get a bit challenging to choose the perfect one. Instead of losing yourself down the rabbit hole of legal jargon, you should focus on the growth of your business.

ZenBusiness and Rocket Lawyer are reputed incorporation services that will take care of your business’s needs. The million-dollar question is: In ZenBusiness vs Rocket Lawyer, which one should you choose? This is why we are here!

Quick summary

Busy getting your business up and running and don’t have the time to read our comprehensive ZenBusiness vs Rocket Lawyer review? To save your time, here are the highlights of both companies. Read them and make your choice!

ZenBusiness provides professional LLC formation services and has affordable rates. You will appreciate their fast process and will be satisfied with the customer service you get. They have everything you need for your LLC from EIN acquisition to banking resolutions.

Rocket Lawyer is not a standalone LLC formation service. Rather, it is a legal services provider as well. It has glowing customer reviews and people appreciate the fact they can get all legal services under one roof.

  • Signup for ZenBusiness if you are looking for an affordable LLC formation service with plenty of perks and features. For the best overall value, ZenBusiness is our recommended LLC formation service.
  • Signup for Rocket Lawyer if you want other legal services along with LLC formation services and are willing to pay more for them. For other legal services along with LLC formation service.

Similarities between ZenBusiness & Rocket Lawyer

ZenBusiness provides LLC formation services only while Rocket Lawyer provides different kinds of legal services as well. However, there are plenty of similarities between these two companies, which their customers like. Let’s see what they are!

  • Affordable prices

Usually, when it comes to incorporating companies, business attorneys step in. After all, forming an LLC is part of the portfolios and job description of business attorneys, right? The rates of business lawyers are pretty high and if you hire one to form your LLC, you are going to pay a hefty sum for their fees.

On the other hand, if you choose ZenBusiness & Rocket Lawyer, you will pay only a fraction of the lawyer’s fees. What’s more, you will get other perks such as business operating templates and web domains, etc. for your LLC as well.

Therefore, both ZenBusiness & Rocket Lawyer cost less than hiring a lawyer.

  • Excellent customer reviews

No matter how paper-friendly a company is, until and unless its customers are satisfied, it is no good. Both ZenBusiness & Rocket Lawyer have excellent customer feedback with plenty of reviews online. Most of their customers are satisfied with the services they get.

  • Responsive customer support

As a new business owner, you are bound to have tons of questions. Instead of searching the internet and wasting your precious time, what if you could get in touch with a professional? ZenBusiness and Rocket Lawyer have a dedicated customer support system.

You can contact them through email or phone and get answers in a short time!

  • Feature-full services

Is getting your company filed enough? What about registered agent services? What about business operating agreements and bylaws? When you use ZenBusiness or Rocket Lawyer, you will have access to a multitude of services that will help you get your company up and running.

  • Business help

What we really like about both these companies is the fact that they are a credible source of information as well. ZenBusiness comes with a blog on which you can find business help and a lot of information that you will find helpful.

Similarly, there is a “Help” portion on Rocket Lawyer’s website that you can consult for any information that you might need.

Differences between ZenBusiness & Rocket Lawyer

  • Types of services

When you use ZenBusiness, you will only get LLC formation services and basic features that your company will need. On the other hand, Rocket Lawyer is a comprehensive legal service provider.

  • Subscription plans

When it comes to subscription plans, ZenBusiness has more options than Rocket Lawyer. With Rocket Lawyer, you will get different services based on whether you buy a membership or not. With ZenBusiness you will be able to choose various packages according to your needs. Thus, ZenBusiness is more flexible.

  • Years of experience

Both companies are experienced and have helped thousands of companies. However, Rocket Lawyer was created in 2008 while ZenBusiness is fairly new to the LLC formation industry since 2015. However, the customer reviews show that even in this short period of time, ZenBusiness has made its mark in the industry.

  • Registered agent service

You can become your own registered agent but by doing this, your address will be present in the public records. If you want to avoid this, then you can use the quality Registered Agent Services provided by ZenBusiness or Rocket Lawyer.

For a non-member, the charges for Registered Agent are $149.99. If you are a member, you will get a 25% discount. On the other hand, at ZenBusiness, the first year of the service will be free. After that, it will cost $99 every year, which is a far better deal.

Side-by-side comparison

To make it easier for you to make a choice, we will compare important factors for both companies side-by-side. This will help you get a better idea about the type of features and services you will get if you choose Rocket Lawyer or ZenBusiness.

  • Pricing

For new business owners, pricing holds a lot of importance and it should. There are a lot of expenses to take care of when you are starting your company and if you are getting affordable services, you should go for them.

At ZenBusiness, the Starter package costs only $49. You not only get your company incorporated but also get a free year of registered agent services. The mid-tier package is the Pro Package and it costs $149. It has plenty of features such as EIN acquisition, worry-free compliance, etc.

The last package offered by ZenBusiness is the Premium package and it costs $299. It is a comprehensive package and helps you with various business needs. When it comes to Rocket Lawyer, you don’t get tiered pricing plans.

With Rocket Lawyer, there are two packages — Premium member and Non-member.

If you are a non-member, then they will charge you $99.99 and incorporate your business. If you become a member, you will pay $39.99 monthly to get access to their legal services.


  • Starter package: $49
  • Pro package: $199
  • Premium package: $299

Rocket Lawyer

  • Non-member: $99.99
  • Premium member: $39.99

Overall, Rocket Lawyer is a good company that provides quality services. However. They charge slightly more than ZenBusiness when it comes to LLC formation services. Moreover, they offer fewer features as well.

If you are a non-member, you will pay $99.99 plus $149.99 for registered agent services with Rocket Lawyer. Even if you are a member, you will have to pay $39.99 for the subscription, plus almost $112 for registered agent services.

On the other hand, you will simply get both these services at ZenBusiness by paying $49 only. If your sole goal is LLC formation, then Rocket Lawyer will not be a good choice.

As far as the pricing is concerned, ZenBusiness takes a clear lead.

  • Features

ZenBusiness’s LLC formation packages are comprehensive and take care of all your business needs. Let’s take a look at the various features both ZenBusiness & Rocket Lawyer provide.

At ZenBusiness, there are three different packages: Starter, Pro, and Premium. All of them have varying prices and different features.

The Starter package, worth $49, has the following features.

  1. Preparation & filing of documents
  2. Free year of registered agent service
  3. Operating agreement template
  4. Accuracy guarantee

The Pro package is worth $149 and you get the following additional features.

  1. Expedite filing speed (1-2 weeks)
  2. Banking resolution
  3. EIN
  4. Worry-free compliance

The last package from ZenBusiness is the Premium package. You get all the features present in the Pro package and the following additional services.

  1. Rush filing speed (3-5 business days)
  2. Business domain
  3. Company email address
  4. Company website

If you are using Rocket Lawyer, you have two options – to become a member or avail of LLC services alone. If you are a non-member and are going to use their LLC formation package, then you will get the following features.

  1. Business name search
  2. Articles of Organization – Preparation & filing
  3. Online dashboard
  4. Business operating template

Their second package is the Premium Member Package. At a monthly subscription worth $39.99, you will have access to all of their legal services. If you choose their premium membership, you will get your LLC formed for free. In the case of existing members, they have a 25% discount.

In the premium package, you will get the following features.

  1. Attorney services
  2. Legal documents library
  3. Legal queries will be answered
  4. 30-minute legal consultation
  5. Free incorporation
  6. 25% discount on registered agent service


  • Preparation & filing of documents
  • Free year of registered agent service
  • Operating agreement template
  • Accuracy guarantee

Rocket Lawyer

  • Business name search
  • Articles of Organization – Preparation & filing
  • Online dashboard
  • Business operating template
  • Experience

The next thing that we consider in our ZenBusiness vs Rocket Lawyer review is the experience of both companies. ZenBusiness has been providing services since 2015 and helped lots of individuals form their companies.

With glowing reviews from their users, we can rest assured that they provide quality services. On the other hand, Rocket Lawyer has been around since 2008 and according to their website, they have helped over 20 million people.

This is a huge number, but you need to be aware that this number is for not only the LLCs they have formed but all the people who come to them for legal services. Nevertheless, it is an impressive number.

Therefore, this category goes to Rocket Lawyer for they have been around for a longer period of time.

  • Customer support

What if you have questions about the services that ZenBusiness or Rocket Lawyer provide? You can contact their customer services and get your query answered!

When it comes to ZenBusiness, they have responsive customer support. You can get in touch with them through email, web chat, or phone. The phone support is available between 8 am – 8 pm (CT) on weekdays.

The customer reps are knowledgeable, friendly, and professional. Moreover, they are also available on Sundays. The timings are 10 am to 7 pm (CT).

You can contact customer service at Rocket Lawyer from 6 am to 6 pm (PT) from Monday to Friday. Moreover, you can send them an email with your query as well. There is an option for web chat as well but it is more of an FAQ service than a live chat.

Even though both companies have responsive customer services, ZenBusiness provides support even on Sundays. This makes them the winner in this category.

  • Turnaround times

When it comes to turnaround times, ZenBusiness has three processing speeds based on the package you choose. If you select the premium package, you will be able to get your LLC formed in 3 to 5 working days! Even if you choose their standard filing speed, you will get your company incorporated in 2-3 weeks.

However, Rocket Lawyer doesn’t offer you the flexibility of choosing the filing speed. Every state has a particular period of time in which they incorporate a company. You will have to check the turnaround time for your state and see how long it will take. If your state offers expedited filing, you will pay extra to avail it.

ZenBusiness is the clear winner here since with them you have the choice to select the turnaround time you want.

  • Order tracking

If you can track your order and check the status, you can stop worrying about the legal details of setting up a business and focus on building your company. Both ZenBusiness & Rocket Lawyer have online order tracking tools that you can use to check the order status.

All you have to do is log on to your account and check the status in your profile.

  • Registered agent service

Your state of formation needs a way of communicating with your company. Therefore, you need to have a registered agent. ZenBusiness provides a very lucrative offer when it comes to registered agent services.

With all of their packages, you will get one free year of registered agent services. Later on, the charges are $99 every year.

On the other hand, Rocket Lawyer doesn’t offer a free year of registered agent services. If you are a non-member, you will pay $149 annually and if you are a member, then you will have 25% off, which is still more than $99.

Therefore, if you are looking for a registered agent service, go for ZenBusiness without hesitation! Why would you pay even a dime more for similar services, right?

  • Customer reviews

Now that you have gone through a lot of information about the pricing and features of ZenBusiness and Rocket Lawyer, it is time for us to learn what their customers say about them. With over 4,700 reviews and a 4.8-star rating on Trustpilot, ZenBusiness is a well-loved service provider.

Their users praise their affordable costs, personalized services, and professional support.

When it comes to Rocket Lawyer, they have over 2,000 reviews on Trustpilot and a 4.7 rating. Even though most of these reviews are positive in nature, we are astonished that the number of reviews is so less. With over 20 million users, one would have expected the number of reviews to be more as well.

Most of their customers are pleased with their 7-day trial offer and responsive customer support. However, users didn’t like the fact that they had to provide their credit card info to avail of the trial. When the trial is over, you don’t get a notification and your card automatically gets charged.

ZenBusiness takes the lead here since they have better ratings and more user reviews than Rocket Lawyer.

  • Ease of use

The only reason you are choosing an LLC formation service is to save your time. If the registration process takes a long time, you would defeat this purpose. When you use ZenBusiness, you don’t have to fill out complex forms or waste your time learning legal jargon.

Simply choose the package, enter your company’s details, select any add-ons if you want, and that’s it!

With Rocket Lawyer, you have to choose whether you want to become a member or not. After making your choice, you will enter your personal details, and choose additional services, if any. The whole process takes 10 to 15 minutes at max.

In ZenBusiness vs Rocket Lawyer ease of use, it is a tie. Both services have an easy order process and a user-friendly website.

  • Additional services

ZenBusiness as well as Rocket Lawyer have various features and services. ZenBusiness focuses on LLC formation only and thus, you will find services that will be related to LLC formation mostly. Other features such as EIN, business agreement, domain names, etc. are also available.

On the other hand, Rocket Lawyer is a comprehensive legal service provider. You can get your LLC formed as well as handle things such as your estate planning, will, etc. Therefore, it is clear that the services provided by these companies vary.

Which is best?

Now is the time for making the final choice. ZenBusiness vs Rocket Lawyer – what will it be? Both companies are popular amongst their users and have excellent customer service. However, they are very distinct from each other, and we have discussed this in detail above.

ZenBusiness comes with a friendly, affordable pricing model. On the other hand, you will get expensive rates from Rocket Lawyer but they have more years of experience under their belt. By now, your choice should be clear to you. Are you still confused? Don’t worry – let us make this simpler for you.

  • Signup for ZenBusiness if you are looking for a reliable, affordable incorporation service and registered agent service with quick turnaround times.

ZenBusiness is for entrepreneurs who are searching for:

  • An affordable LLC service
  • Free registered agent service
  • Excellent customer support
  • Flexible turnaround time
  • Signup for Rocket Lawyer if budget isn’t an issue for you and you are looking for a lot of legal services besides LLC formation.

Rocket Lawyer is perfect for business owners who:

  • Value years of experience
  • Are looking for comprehensive legal services
  • Are willing to pay more


What is the biggest advantage of each service in ZenBusiness vs Rocket Lawyer?

ZenBusiness has affordable prices and offers a free year of registered agent services. Rocket Lawyer is a comprehensive legal service provider and is perfect for all kinds of legal issues.

What is the refund policy for ZenBusiness and Rocket Lawyer?

If you want a refund from ZenBusiness, you will only get one if they haven’t filed your documents with the state. You will be charged a cancellation fee. However, if your documents have been filed, you will not get a refund.

On the other hand, the refund policy of Rocket Lawyer is flexible. You have 30 days after your purchase to ask for a refund.

Which service do you recommend in ZenBusiness vs Rocket Lawyer?

Due to their affordable rates, flexible turnaround times, and free registered agent service, we recommend ZenBusiness. However, if you want legal services, then Rocket Lawyer is also a good choice.

Are there any upsells with these companies?

Yes, both companies have upsells. When you go through the order process of ZenBusiness, you will come across various upsells and add-ons. Moreover, Rocket Lawyer promotes their monthly subscription plan a lot, especially with the 7-day trial offer.

All you need to do is focus on your needs and steer clear of any features that you don’t want.

Can I form an LLC without help?

Yes, you can form an LLC yourself. However, as a new business owner, it will take you a long time to get through all the red tape. Therefore, we recommend that you use a professional LLC formation service to help you.

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